Flowers have always been sent around the world, as a way to celebrate special events and accompany messages of love and affection. In the 21st century, the florist and flower delivery (Euroflorist) industries have been through a number of changes, with customer services and distribution networks now mostly online. Internet flower delivery functions in much the same way as traditional flower distribution networks, by connecting individual customers and florists with other florists through worldwide distribution networks. From a consumers perspective, the act of ordering flowers online is fairly simple and transparent, with customers simply having to visit a website and browse through a selection of products.

However, connecting with local florists is just one way to send flowers around the world, along with flower order brokers, relay services, and courier delivery operations. Most people order their flowers through a local florist, either by visiting the florist in person or going to their website. Depending on their jurisdiction of operation, there are a number of global distribution networks that connect various local florists around the world. However, this is not the only way to send flowers in the 21st century, with many people also ordering through the websites of large order brokers. Order brokers are third party websites that display a large range of arrangements and flower bouquets, and then transfer orders directly to associated local florists.

Because they are a large and more centralised service, order brokers are a good way to efficiently send flowers to a number of international destinations with ease. People who wish to send flowers using the Internet can also connect with a relay service, also known as a relay florist. A relay florist is basically a website that connects consumers with local florists, while also collecting payments for an order and making money through a commission. In all cases, the Internet plays an important role in the modern day distribution of flowers, by connecting consumers, florists, and the distribution networks that hold the networks together.